Judy Protas was a driving force behind the creation of a memorable advertisement for a rye bread that has been beloved by the public for more than half a century. As a key member of the advertising team, her role was to help increase the acceptance of the local, authentic Jewish bread that was widely sold in Brooklyn. In her 1979 interview with The New York Times, she said, ‘We had a local bread, real Jewish bread, that was sold widely in Brooklyn to Jewish people. What we wanted to do was enlarge its public acceptance. Since New York is so mixed ethnically, we decided to spread the good word that way.’
The advertisement campaign, developed by Bernbach and art director William Taubin, showcased images of non-Jewish New Yorkers – including a black boy, Asian and Native American men, and a choirboy in a robe – blissfully savoring a slice of the company’s rye bread.
We believe the ad campaign broke barriers across diversity and took what could be a bold attempt at celebrating New York’s ethnic diversity, pride, and spirit. Enjoy our remix from original artwork.
Museum-quality art print made on thick and long-lasting matte (uncoated) paper
• Paper-weight: 200 gsm / 80 lb
• Ready to frame
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24×36 inch / 60×90 cm