Leonetto Cappiello Archives

Leonetto Cappiello

Leonetto Cappiello’s posters are iconic in early 20th-century advertising, known for their bold, vibrant designs and playful, exaggerated imagery. Renowned as the ‘father of modern advertising,’ his work combines artistic creativity with effective marketing, making each piece memorable and impactful. Cappiello’s legacy lies in his innovative approach to poster design, which continues to influence the advertising world.